Who We Are

We’re the Team Behind your Results.

We take huge pride in providing exceptional outcomes for our clients. We do this first by understanding your business, and secondly by explaining what we do in a way you can understand. This allows for productive conversations between us and your business and continued growth between us.

Digital Simple was created because we identified a problem, businesses know they need to be online, but often have had bad experiences with agencies and don’t understand their own potential in the space. Our biggest focus with our Digital Marketing is to provide world-class outcomes for our clients, based solely on the area they want to see grow.

We strive to implement our plans to the highest level and provide our clients with results that they are not only impressed by, but also understand… Results they can feel good about! With a large focus on investing in training, we pride ourselves on keeping up to date with what’s next in marketing and also pushing the boundaries to provide better outcomes for our clients.


Client Services


James Wallace

James Wallace


Director of Digital Simple

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With a strong background in sales and marketing, James was first exposed to customer service through his dad who has been a radio consultant for over 30 years.

James initially followed his dad, starting off selling radio ads when he was 19, this led to an opportunity in the Digital Marketing space and then to him starting Digital Simple from his kitchen table in 2018.

He takes enormous pride and enjoyment from guiding his team through their growth and loves turning up to work every day and improving the business, its staff and the quality of the product we provide our clients.


Ashleigh Frost

Ashleigh Frost


Accounts Manager

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Ashleigh is the person behind the scenes that manages our accounts. She has a keen eye for detail when it comes to number crunching and has decades of experience to back it up. She is firm but fair and this ensures that all the figures balance.

Outside of work she is a busy mum of 3, an avid reader and enjoys the odd wine.


Tania McKinlay

Tania McKinlay


Operations Coordinator

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Tania comes from a content production background specialising in video, audio and livestreaming. Her most recent experience has been operations management of a small business, so she knows how to juggle many tasks. Driving operational efficiency is a passion of hers, always keen to find ways to make everyone’s life easier.

Outside of the office you’ll find her spoiling her dog Ollie with too many toys and treats.


Max Sexton

Max Sexton


Client Development Manager

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Max has an impressive background in management, sales & client relations. His expertise has fueled the success of numerous companies, providing tailored advice and building invaluable relationships with clients. Beyond his professional achievements, Max’s passion for sports and adventure shines through his love for football, basketball, and riding motorbikes and push bikes.

Your company is in highly capable hands with Max.


Sam Mcclelland

Sam Mcclelland


Business Development Manager

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With a strong academic background in digital marketing and a proven track record in sales, Sam consistently propels clients’ businesses to new heights. He combines his strong theoretical knowledge with practical experience, devising tailored solutions for clients.

Now in his second year with Digital Simple, Sam has solidified his reputation as a forward-thinking strategist. He goes above and beyond to understand our clients’ unique challenges and objectives. Building long-lasting partnerships based on trust and mutual success is at the core of his client-centric approach.


Corey Bosecke

Corey Bosecke


Business Development Manager

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Corey is a dynamic professional with a robust background in sales, management, and marketing. His expertise lies in driving business growth through strategic initiatives. Beyond the boardroom, Corey is a passionate sports enthusiast, enjoying any game that he gets invited to!

He is a smart strategist who works hard to understand clients’ challenges in order to offer solutions and prides himself on being approachable so feel free to get in touch!


Joachim Routhan

Joachim Routhan


Junior Salesperson

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With a background in the hospitality industry, I’ve honed my people skills over the years as a cocktail bar manager. After a new found interest and passion for business/marketing I jumped at the opportunity to work in a Digital Marketing agency. I’m eager to leverage the strong communication and service skills I’ve cultivated to make a meaningful impact in a different industry.

Outside of the office you can catch me working behind the bar or at the gym!


Michaela Watson

Michaela Watson


Office Administrator

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Michaela is our lovely Office Administrator, she keeps our office running smoothly and ensures our client’s needs are well looked after! She has a background in administration, having worked previously as an Office Manager/Project Administrator for a construction firm.

With a solid 6-year stint as a Retail Manager before this, she’s no stranger to a fast paced industry!

Beyond the desk, you’ll spot Michaela climbing peaks, exploring trails, or giving it her all at the gym.



Advertising


Rodrigo Balcazar

Rodrigo Balcazar


Head of Advertising

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With a passion for marketing, Rodrigo brings industry experience to the awesome Digital Simple team. Working his magic with digital advertising, he loves helping clients achieve their objectives. When he’s not busy in the office, Rodrigo is a keen football player playing at the highest level in Canterbury. Also loves taking his dogs, Lola and Chico, on adventures.


Sam Newbold

Sam Newbold


Marketing Strategist

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Having recently left an In-house Marketing Manager role in Wellington, Sam is excited about the opportunity to utilise his Marketing skills and experience to deliver effective digital ad campaigns for our clients across a wide range of business industries and markets.

Sam has a depth of marketing and industry experience and a particular interest in building and construction work. His focus is on creating campaigns and messaging that resonates with the client and their customers, optimising campaigns, to ensure clients reach their goals and their businesses excel.


Lily Roelofs

Lily Roelofs


Paid Advertising Strategist

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Lily has been a part of the Digital Simple team since its early years. She has seamlessly transitioned between roles in both advertising and customer service teams, providing her with a comprehensive understanding of clients’ needs and challenges.

Her roots in the creative industries fuel her commitment to pushing boundaries and exploring unconventional strategies to stay ahead in the ever-changing digital marketing landscape. Outside of the office, you’ll find her in the garden or on top of the Port Hills with her dog.


Sally Hwang

Sally Hwang


Digital Marketer

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With a background in business and event management, Sally always aims to deliver great results for our clients. From implementing to optimising, Sally sprinkles magic on every campaign for our clients. With her specialised expertise and knowledge you can count on Sally to bring exceptional results for your business.



Creative


Zoe Macpherson

Zoe Macpherson


Head of Creative

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Zoe manages our Creative team, overseeing day-to-day operations of the creative services. With a passion for fostering creativity and driving innovative solutions, Zoe brings a fresh approach to strategy and design, demonstrating a knack for creative problem-solving and attention to detail. Leading a diverse team, of creative professionals she ensures seamless execution of projects. Zoe’s commitment to going above and beyond makes her a reliable choice for delivering tailored creative solutions for each brand’s unique needs.


Shana Callaghan

Shana Callaghan


Creative Coordinator

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Shana helps bring innovative ideas to life by coordinating and creating strategies for clients and executing projects. Joining the Digital Simple team, with a passion for marketing and a keen eye for detail, Shana assist’s the Head of Creative with the management of design, advertising, social media and web design.

Outside the office, Shana is a busy mum to her two babies, two doggies, and enjoys adventuring and eating around the city with her fiancé.


Sarah Aitken

Sarah Aitken


Graphic Designer

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Sarah is detail orientated and always goes the extra mile to make sure our clients designs knock them out of the park. Working within our team of creatives You’ll see Sarah curating beautiful designs for our clients, and dabbling in website design.

Outside of work Sarah enjoys growing her personal business, designing and making pressed nails, and loves spending time with her new puppy.


Taz Wendt

Taz Wendt


Graphic Designer

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Taz will tackle any design challenge thrown her way, she’s got a great eye for detail adding her own personal style to transform clients designs.

In her free time Taz enjoys watching the latest true crime doco’s and working her way around Christchurch exploring all of the local eateries. You’ll also catch her spending time with her little guinea pigs!


Sunny Song

Sunny Song


Web Developer

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Sunny had been working as a freelance web designer for many years before joining us as our in-house developer. Sunny has a keen eye for detail, whipping together beautiful websites from design to development. She never shies away from a challenge, and you’ll often finding her problem solving her way around a new challenge each week

In her free time, Sunny loves camping, exploring outdoors or eating delicious food in the city’s great restaurants.


Luke Kobussen

Luke Kobussen


Videographer

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Luke is an accomplished videographer with a rich history of crafting compelling visuals and narratives in the realm of television advertising. With a wealth of experience, he transforms ideas into engaging video content that captivates audiences. His expertise allows him to tackle creative challenges, delivering impactful results. Luke is your trusted partner for bringing your video content to life that will set your brand apart in the competitive world of digital marketing.


Lucas Barker

Lucas Barker


Content Coordinator

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Throughout his BComm degree, Lucas discovered his passion for writing, language, and media. He has always had an avid interest in seeing how things work and learning new systems, so digital marketing was a no-brainer! Lucas is always looking for new knowledge to absorb.

When he’s not at work, Lucas enjoys going to the gym, painting miniatures, drawing, creating cocktails, learning BJJ and practicing kickboxing.


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